TecAlliance’s CCU solution is more than a data management tool to upload data to the TecDoc database. After a thorough decision and preparation phase with several workshops and meetings, Højland was convinced that CCU was the best solution for Borg Automotive and the implementation project started in 2018. As they had to enter product data twice – once for the TecDoc Calatalogue and once for their own website – they needed a solution that allowed them to work with only one system, avoiding inconsistencies and helping to optimise data quality. Optimise cataloguing activities and leverage the full potential of portfolio analysisĪt the end of 2017, Højland was looking for a product information management (PIM) solution for Borg Automotive.
VIO contains more than a billion registered vehicles from six geographical regions, including more than 60 identifying characteristics for the vehicles.
The company also relies on TecAlliance’s OE Data and Vehicles in Operation (VIO) data for product portfolio optimisation and competitor analysis.
It’s difficult to open a door and do business in the European aftermarket without TecAlliance”, explains Sten Højland, Purchasing Director at Borg Automotive. It’s never been an option for our company not to be part of the system. wholesale dealers in Europe, do their business using TecAlliance solutions.
The Danish company offers a global portfolio of quality parts for most modern cars and light commercial vehicles, available through distribution partners in Europe.Īll products of their eight product groups are listed in the TecDoc Catalogue, one of the world’s leading replacement parts catalogues, and can directly be ordered via the B2B platform Order Manager. All product-related data is now managed within the PIM system that allows to cover gaps in the product range in a short time.īorg Automotive is one of the largest European companies in the automotive parts remanufacturing business, producing more than two million remanufactured units per year. TecAlliance, one of the leading data specialists connecting the digital aftermarket, provides the independent automotive aftermarket (IAM) with the data management solution Carsource Catalogue Utility (CCU) that combines parts information from vehicle manufacturers (OE Data) and international car parc data (VIO).īorg Automotive is using this solution to optimise its data management and get a better view of market potentials to even better tap the full sales potential.
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